This image didn’t always piss me off. And others like it didn’t always piss me off. I was used to seeing them, hearing the rhetoric, and was deeply subscribed to the belief that it was normal & appropriate to motivate women this way.
In an industry where it’s often hard to get women to hop on the resistance train, encouraging them with reminders that it’ll turn them into ridiculously hot amazon women seems to work. Women respond to it and if it gets them squatting, the ends justify the means, right? (no. Not right, but we’ll get to that).
Clearly, I don’t feel the same way now. Body love epiphanies and tipping points will do that to you. But if you’re still where I was, and think these images are harmless, here’s some reasons you might want to rethink them.
The Making Of A Pro-Squat Fitspo Image For Women
A. Find pictures of bootylicious booties, usually headless. If said images aren’t already headless, cut the heads off. Zoom in on booty.
B. Place the words “squat” or “deadlift” all over them. If possible, accompany by a statement (implied or explicit) that those two exercises will make your booty RIDIC HOT, just like the headless girls in the image. Make said booty as sexually explicit as possible by showcasing it in underwear or booty shorts.
C. To really drive the point home, give the comparison treatment: showcase another smaller, flatter booty, (also headless) and dub said booty the ‘BAD non-squatty, non-deadlifty” booty Just another visual, to make sure you know the difference between a good butt and a bad butt.
D. If true fear or shame is what you’re after, apply a hefty dose of “men prefer women who squat, because of course” and duh, you want a hot booty to impress the fellas. The more implications that your ability to be attractive to men depends on squats, the better.